Advertising they Thank You for!
May 27, 2021
Remember when we used to have to watch commercials? Yes, I know that I am dating myself.
I grew up in an age where advertisers could hold you hostage to get their brand messages across.
Now? We pay for streaming services so we don’t have to watch ads, quit watching videos when an ad plays, and don’t open unsolicited mail – physical or digital.
Knowing this, how does a company get its brand messaging out and make sure it has the desired effect on their consumers? Because if you don’t see or can’t remember the ad or brand message, you are less likely to make a purchase.
Ford thinks they have a solution to this problem. They just patented technology that uses a vehicle’s exterior cameras to detect and scan passing billboards so it can be displayed on the dashboard screen. Ford knows that while driving, you probably can’t act on the brand message, but you may want that information later. (Don’t get me started on what they don’t seem to know about distracted driving.)
Sounds like something those of us in the promotional products industry had already solved. Instead of an ad that a customer may skip or forget, a promotional product is like a walking billboard. A single promotional item averages 344 impressions per month!
The longer the product is kept, the more times your brand message is being communicated and 60% of customers will keep a promotional product for two years. And research shows that if the recipient does not want or need the product, 63% pass it along, furthering your brand’s reach.
And for advertising to be successful, it not only has to be seen, but also remembered. 90% of people who receive a promotional product can recall the name of the brand and 80% can recall the messaging, which ranks of the highest recall of any advertising medium.
So maybe, instead of trying to push unwanted advertising on your audience, perhaps it’s time to switch it up and put your brand right in their hands. That’s why we call it advertising your customers will thank you for!
(Statistical information Source: PROmotion Marketing, LLC)